Opportunities for AU Undergraduate Students in Marketing
Areas of specialization include: Graphic Design, Game Day - Promotions and Fan Experience, Marketing and Ticket Sales/Box Office Operations, as well as Photography. Interns will report directly to full-time members of the AU Eagles staff, working closely with and playing key roles in building and fostering a culture of community and spirit at AU. See specialization track descriptions below.
NOTE: CANDIDATES MUST RECEIVE ACADEMIC COURSE CREDIT FOR THE INTERNSHIP THROUGH THEIR AU SCHOOL/ADVISOR OR HAVE FEDERAL WORK STUDY HOURS IN ORDER TO BE ELIGIBLE AND CONSIDERED.
Qualifications: Passion to learn and gain valuable experience in marketing, business, or communications related fields, and an ability to work independently with minimal supervision. Candidates should have excellent relationship building, social, verbal, written, and oral communication skills.
To apply, submit cover letter, resume, and names of three references via email to Robert Sherman, Assistant AD/Marketing & Corporate Partnerships at rsherman@american.edu. Review of applications will begin immediately and continue on a rolling basis. Please indicate in your correspondence which areas of specialization you are most interested in.
Preferred Dates of Internship-
Summer 2025 Semester: May 12, 2025 through August 15, 2025
Fall 2024 Semester: August 18, 2025 through December 20, 2025
2025-26 School Year: August 18, 2025 through May 8, 2026
Marketing and Promotions
Responsibilities will include, but are not limited to: assisting the Assistant Athletics Director and Assistant Director of Marketing/Ticket Manager with overall marketing and advertising of American University Athletics, execution of gameday marketing plans at home sporting events, assist in the advertising, collateral coordination, and entertainment and promotions for all sports, as well as the planning and coordination of AU Blue Crew student fan fests throughout the year, the execution of the Blue Crew Rewards program, coordination of volunteer undergraduate student workers both in the office and at events, oversight of campus email and social media marketing efforts to students and faculty/staff, and other duties as assigned in helping promote the AU Athletics brand and events across campus and to the greater DMV area.
Sponsorship Service & Fulfillment
Responsibilities will include, but are not limited to: assisting the Assistant Athletics Director with the AU Athletics’ corporate partnership program. Chosen candidate will help ensure that all contractual obligations are fulfilled to sponsors creatively spreading the word of contests and promotional advertising placements throughout the year via email, social media and website communications, public address announcements, television, ESPN+ broadcasts, print and digital media and special events. Intern will learn the entire sales and renewal process from start to finish.
Ticket Office Operations and Sales/Servicing
Responsibilities will include, but are not limited to: assisting the Ticket Manager/Assistant Director of Marketing with all facets of the Athletics Ticket Office. Chosen candidate will learn and participate in box office operations, customer service, will call and reconciliations at our ticketed sports of men’s and women’s basketball, volleyball, and wrestling as well as oversee outbound email campaigns to increase attendance and ticket revenues. Intern will help oversee gameday staff and look to advance individual, season and group sales working to increase ticket revenues.
Graphic Design
Responsibilities will include, but are not limited to: assisting the Assistant Director of Creative Content with graphic design projects supporting the AU Athletics brand, marketing, sales and public relations efforts. Chosen candidate will help design content for videoboards and courtside LED displays, email and website, social media, print publications and advertisements, as well as sales materials and special event collateral exciting AU constituents to become more involved with our program throughout the year. Candidate will assist videoboard operation, photos and videography on gamedays.
Photography
Photographers are responsible for attending AU Athletic events and capturing fan experience, in-game promotions, giveaways, sponsorship marketing, etc. Photographers will also download, sort, edit, and label pictures post-event for use in a variety of communications channels. Ownership of personal DSLR camera and equipment is mandatory.
If there are any questions please e-mail Robert Sherman at rsherman@american.edu.
